Spar UK’s Shop & Win mobile promotional campaign is coming back to stores in January, and Spar promises it will be bigger and better.
Like the previous campaign in August, Shop & Win will target younger audiences with a mobile marketing drive offering daily prizes supported by instant free and money off product mobile vouchers. These include well known brands such as Coca-Cola, Mars, Heineken, Molson Coors and Muller and will be delivered direct to mobile devices to be redeemed in participating Spar stores.
With a significant number of entries in August, a well-above-average redemption rate of 17% and a 65% increase in basket spend among main prize winners (against the average for the time of year), the summer promotion exceeded expectations.
When the new campaign starts on January 5, a £500 cash prize will be up for grabs every day, with Spar increasing the number of mobile vouchers it plans to distribute by more than 20%.
New additions have been brought in to refresh the January campaign. Vouchers will be won by participants playing a touch screen scratch-card game on their mobiles.
Over £150,000 worth of mobile vouchers will be made available, with secure digital voucher distribution and the digital scratch card handled by i-movo.
Using unique codes, Spar’s mobile vouchers will enable Spar stores to be reimbursed within days. There will also be an incentive for the highest-redeeming store in each Spar wholesaler region.
The drive, which runs in nearly 2,000 Spar stores across the UK, will be promoted through TV, in-store radio, social media activity, extensive point of sale and a dedicated website.
Spar’s senior marketing manager, Andy Burt, said: “We were really pleased with the performance of our Shop & Win campaign earlier this year. We were able to connect with a younger audience and reward our loyal customers, while ensuring that the campaign was commercially successful.
“Our retailers got fully behind the promotion and supported it heavily in stores, which complemented the other marketing communications we implemented at the time.
“It is important that we build on this achievement which is why we are deploying brand new features for the next phase in January.”
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