All Products articles – Page 138
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News
SHOP PRODUCT NEWS: £4m campaign to back Ribena go ahead
Lucozade Ribena Suntory is supporting its Ribena core range with a £2.5m media spend and a return to TV this September. The Blackcurrant characters will be back for the first time in three years with the aim to engage consumers, and generating sales for retailers. The TV adverts will run ...
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SHOP PRODUCT NEWS: Hentri Winterman’s cigars sealed and barcoded for single sale
Market-leading cigar producer STG (UK) has announced that its Henri Wintermans cigars are now available in individual hygro-foil packaging with barcodes on Half Corona and Slims. The hygro-foil preserves the humidity of the cigar, and the barcodes mean retailers can sell the cigars singly - Half Corona 5s rrp £9.17; ...
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SHOP PRODUCT NEWS: Update for Rustlers Naan
Kepak Convenience Foods has unveiled new packaging and improved its Rustlers Tikka Chicken Hot Naan. New flowrap packaging is being introduced, and the product will feature more chicken than previously, providing better chicken coverage across the naan bread. Kepak marketing director John Armstrong said: “Rustlers Tikka Chicken Hot Naan has ...
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SHOP PRODUCT NEWS: New look for Mr Kipling
Premier Foods is injecting £10m over the next 12 months into its Mr Kipling cake brand, to attract new shoppers and drive growth in the packaged cake category. The initiative has started with a marketing and promotional campaign that is centred around the campaign idea - ‘Life is ...
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SHOP PRODUCT NEWS: JTI refreshes Sterling Rolling Tobacco
JTI is refreshing its Sterling Rolling Tobacco brand with new pack formats, a reduced price and additional rolling papers to offer greater value. The brand will also be updated with a new pack design. The updated Sterling Rolling Tobacco packs will change from portrait to a new landscape format, and ...
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SHOP PRODUCT NEWS: Tic Tac offers a fiver
Ferrero is launching what it describes as its biggest ever campaign across its Tic Tac range to drive relevancy and frequency among its core consumer group of 16 to 34 year olds. The brand will be supported by a £1.7m media spend, and a text to win on pack offer ...
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SHOP PRODUCT NEWS: Shloer partners OK!
Shloer has teamed up with OK! to provide an offer to have the magazine delivered each week for eight weeks from September to November, as well as an opportunity for Shloer shoppers to win a free annual subscription. The offer will run as an on-pack promotion on neck labels of ...
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SHOP PRODUCT NEWS: Support for Lemsip and Nurofen
Reckitt Benckiser is planning to provide substantial support for its cold and flu remedies during the key purchasing period from October through to March. Kate Sweeney, senior brand manager, said: “Reckitt Benckiser with its Nurofen, Lemsip, and Strepsils brands, literally has winter ‘all wrapped up’ for the retailer: leading brands ...
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SHOP PRODUCT NEWS: New ad campaign for Neo
A “significant above the line, six figure advertising campaign” with more than 5,000 bus stop adverts all over London has been launched by e-cigarette brand Neo. The artwork depicts an elegant couple enjoying Neo’s leading product, the Neo Infinity rechargeable electronic cigarette, under the tagline “Smoking, Redefined.”. The advert is ...
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SHOP PRODUCT NEWS: L&B Blue Superkings 19s to launch
Imperial Tobacco is launching L&B Blue Superkings 19s in both full flavour and smooth variants from mid-September. This follows the launch of L&B Blue King Size cigarettes earlier this year. L&B Blue Superkings will have an RRP of £6.79 and are intended to provide value to consumers while maintaining strong ...
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SHOP PRODUCT NEWS: Mars Chocolate Drinks recalled
Mars Chocolate Drinks is recalling branded sports-cap and 750ml bottles of milk drink products, manufactured by Milchwerke Mittelelbe GMBH, with best before dates between 19/12/2014 to 11/4/2015. It says retailers in possession of products with these best before dates should immediately remove them from sale and contact their point of ...
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SHOP PRODUCT NEWS: Cadbury launches "win a banger"
Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its Win a Banger promotion. One winner will win a banger to take part in the “Barmy to Barcelona” Wacky Rally, driving from Lille to Barcelona and taking part with a ...
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SHOP PRODUCT NEWS: JTI adds Sovereign Menthol Superkings
JTI is extending its Sovereign range with the launch of Sovereign Menthol Superkings. The new variant is designed to build on the growth momentum of the Sovereign house, the fastest growing cigarette brand in the UK. Sovereign Menthol Superkings responds to the increasing number of existing adult smokers looking to ...
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SHOP PRODUCT NEWS: New look for Volvic
Volvic has launched a new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges. The new look is intended to give the brand a fresh, modern twist and to create a more consistent, iconic look across Volvic’s different ranges. Alastair Strang, brand lead for Volvic, said: “We ...
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SHOP PRODUCT NEWS: Kit Kat Chunky doubles up
Nestlé Confectionery has announced what it describes as the its most significant launch for the Chunky format of its flagship brand Kit Kat in 15 years – Kit Kat Chunky Double Caramel. The new bar offers consumers a unique concept in chocolate singles, claims Nestlé Confectionery – two portionable halves, ...
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SHOP PRODUCT NEWS: Buses boost for Coconut Water
Tropical Sun is launching an awareness drive for its 100% Natural Coconut Water, with a London-wide bus advertising campaign. Covering north, east, south and west London, the campaign is featuring on the side of over 100 buses for a full month from August 11 to early September. The advertising champions ...
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SHOP PRODUCT NEWS: Kinder revives pink and blue eggs
Ferrero’s power-brand, Kinder, is launching a second year of its Kinder Surprise Pink and Blue eggs this September, building on the progress of the range last year. Over 81 million Kinder Surprise eggs were sold in 2013, and since the September 2013 Pink and Blue launch Kinder has delivered 72% ...
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SHOP PRODUCT NEWS: New adverts from Cadbury
Mondelēz International is bringing back Graham, the dancing passport control officer, in a new burst of TV advertising for Cadbury Dairy Milk LU and Ritz. The advert centres around Graham, a passport control officer, who is sitting bored and alone in his booth waiting for passengers to arrive when he ...
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SHOP PRODUCT NEWS: Belvita TV ad campaign
Mondelēz International’s healthy biscuit Belvita has kicked off a new campaign intended to maintain brand growth momentum and to build greater emotional engagement with its consumers. Instead of seeing the morning as a series of problems to solve, the four-week Morning Win TV campaign focuses on the series of victories ...
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Monster opportunity
Two new variants have been added to the Monster Energy line up. Monster Assault a blend of soda and energy is being introduced into the GB market following a successful launch across Europe; while Monster Energy ’The Doctor’ is a special-edition pack celebrating Monster’s ongoing relationship with the ...