All Products articles – Page 56
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News
product news: McVities unveils masterbrand campaign
McVitie’s has launched its new masterbrand campaign, “Sweeter Together”, with an advert premiere on national TV. Sarah Heynen, vice president of marketing at Pladis UK & Ireland, the snacking company behind McVitie’s, said: “We know that despite being more connected than ever before digitally, we’re drifting further away from those ...
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product news: Wine Gums broadens into cocktails
Maynards Bassetts is launching a new flavour extension, Wine Gums Mocktails, which aims to broaden appeal to younger adults. The new candy bag, Wine Gums Mocktails, will see non-alcoholic Strawberry Daiquiri, Pina Colada and Cuba Libre flavours added to the range of Wine Gum shaped jelly sweets. Marta Sanso, senior ...
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product news: Butterkist advert returns to TV
Popcorn brand Butterkist is returning to TV screens this March with its “Make the Moment” advert. The advert is promoting Butterkist’s Sweet & Salted flavour. Jeff Swan, marketing director at KP Snacks, said: “The ‘Make the Moment’ campaign was a great success last year, reminding consumers just how delicious Butterkist ...
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product news: Strathmore Water adds botanics to range
Barr Soft Drinks is launching Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar. “Water consumption is on the rise, with the category growing by £148m in the last two years, driven by an increase in the number of ...
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product news: New look for Diet Coke heralds wave of initiatives from CCEP
CCEP has unveiled a new £10m advertising campaign for Diet Coke, to support its new campaign for 2018. As part of a brand refresh, the first development will see packs across GB take on a new look and feel. The new pack design coincides with the arrival of new flavours ...
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product news: Rubicon unveils relaunch of stills range
Barr Soft Drinks is unveiling a relaunch of its Rubicon Stills range, in a move that will target the broadest possible range of consumers across a wide variety of occasions. The new stills range will comprise three products – Rubicon Regular, Rubicon Deluxe and Rubicon Light & Fruity – attracting ...
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product news: Hoola Hoops gets spicy
KP Snacks is launching Big Hoops Spicy Chilli, capitalising on the growing trend of spicy flavours. From 4 March the flavour will be available as a £1 price-marked pack and a 50g grab bag. Jeff Swan, marketing director at KP Snacks, commented: “Hula Hoops is one of the fastest growing ...
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product news: Haribo revamps Easter range
Haribo’s Easter Range has been given a new look and a new treat. New for 2018 is Haribo Bunny ‘n’ Friends, a gift that contains cute bunny, sheep and chick shaped sweets all wrapped up in a bunnyshaped box. This latest addition to Haribo’s Easter gifting follows the success of ...
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product news: Pot Pasta adds new flavour
Pot Pasta is introducing Tomatoey Mozzarella, which features the tastes of popular Italian flavours such as mozzarella cheese and sustainably sourced tomatoes. The launch is being supported by a media campaign that will reach 88% of target audience through 75 million Social Media impressions including a bespoke snapchat lense, 40 ...
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product news: Cheestrings launches £1.5m campaign
Cheestrings is launching a £1.5m multi-touchpoint campaign. The latest Choose Fun campaign centres on a moment of conspiracy between Cheestrings/Yollies and children, where the boring /ordinary turns to the extraordinary through the power of fun and imagination. Lisa Doberenz, Cheestrings senior brand manager at Kerry Foods, commented: “Putting fun at ...
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product news: Nurishment extends its range
Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the vitamin enriched milk drink. Nimal Amitirigala, GraceKennedy’s global category manager, beverages, said: “The new category-boosting product launches with a £1 PMP and delivers the same great taste as best-selling regular Nurishment Original Vanilla, but with ...
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product news: Highland Spring gives campaign some oomph
Highland Spring has unveiled its latest campaign, titled H2Oomph. Encouraging consumers to enjoy life with added value, the activity kicks off with a new on-pack promotion and forms part of the brand’s ongoing ‘Brave By Nature’ positioning. Consumers will be given the opportunity win experiences with added oomph - familiar ...
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product news: Mars Chocolate Drinks and Treats unveils Galaxy Mousse Cake
Mars Chocolate Drinks and Treats has unveiled a new addition to its frozen desserts range – Galaxy Chocolate Mousse Cake. Galaxy Chocolate Mousse Cake, which serves six, has a chocolate biscuit base which is layered with two flavours of chocolate mousse and topped with Galaxy milk chocolate drops. Michelle Frost, ...
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product news: KitKat extends into boxed chocolates
Nestlé Confectionery’s flagship brand KitKat has announced its biggest innovation of 2018: KitKat Senses. This new boxed chocolates launch sees KitKat move into a more indulgent, sharing format.KitKat Senses is a box of twenty individually-wrapped bite-size chocolates. There are three different flavours: hazelnut, double chocolate and salted caramel. Each is ...
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product news: Republic Technologies phases out strike anywhere matches
Republic Technologies is set to remove all Strike Anywhere match formats from its range ahead of changes in EU regulations this spring. This includes products available under Swan Vestas and Cook’s Matches brands, which will switch to Safety Matches from the end of March / early April. Gavin Anderson, general ...
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product news: Boost adds punch variant
Boost drinks is introducing a new sugar free Punch Power 250ml can. Punch is the fastest growing flavour in Energy and Boost is launching its own SKU to the market this March to attract new customers to the drinks fixture. The new Punch Power flavour features a fusion of mango, ...
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product news: PG tips adds two variants
PG tips has launched two variants – The Tasty Decaf and Perfect With Dairy Free – that cater to consumers following a decaf or dairy-free diet. The launch is supported by a £3m marketing investment, including a brand new TV ad campaign. Research conducted by PG tips found that tea ...
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product news: Yazoo highlights no added sugar range
Flavoured milk brand Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range. The activity will see the drink advertised across cinema, YouTube and social media for 13 weeks. Commenting on the activity, FrieslandCampina’s communication and media manager, Thuy Nguyen, said: “In light of the recent news ...
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Product news: Thorntons competition to ’pass the love on’
To celebrate Mother’s Day this year, Thorntons is giving retailers the chance to ‘Pass the Love on’ with its latest competition. The competition will be hosted on Ferrero’s trade website, Your Perfect Store, a hub for category insight, brand news and bespoke advice. The winner will receive a relaxing spa ...
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product news: Yorkshire Tea launches decaf PMP
Yorkshire Tea has launched a new Yorkshire Tea Decaf price-marked pack (PMP), exclusively for the wholesale and convenience channels. The black tea brand has extended its Decaf range to include a 40s PMP to better serve the wholesale and convenience channels. Previously Yorkshire Tea’s Decaf PMP has been available in ...