All Products articles – Page 53
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News
product news: Mars Wrigley Confectionery gears up for World Cup
Mars Wrigley Confectionery UK is launching The Sweetstake, an on-pack promotion offering consumers the chance to win millions of prizes including free products and cash. An adaption of the traditional of sweepstake, the promotion will run across 11 brands in singles, multipack and pouch packs. There will be 100 million ...
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product news: Nature Valley signs tennis deal
General Mills snack bar brand Nature Valley has agreed an extended three-year partnership with the LTA (Lawn Tennis Association) to become the new title sponsor for its ATP and WTA tournaments at Nottingham, Birmingham and Eastbourne. For the next three years, these grass court tournaments leading up to Wimbledon will ...
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product news: Heineken invites football fans to share the drama
Heineken is launching 440ml cans for the first time, with the support of a £3m integrated campaign in the run-up to the Uefa Champions League final on the 26 May. Kicking off with a UEFA Champions League promotion, Heineken will be inviting consumers to “Share the Drama” with special UCL ...
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product news: Marmite launches low salt variant
Marmite is launching a new 25% reduced salt variant. Designed to appeal to the growing number of consumers seeking a low-sodium diet, the new addition will benefit from a £3m multimedia spend as part of the ongoing Marmite Gene Campaign. Rolling out nationwide, new Reduced Salt Marmite is available in ...
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product news: Lucozade Sport unveils on-pack promotion
Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer. Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two. The on-pack activity will be supported by a ...
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product news: Accolade Wines introduces 50cl bottles
Accolade Wines has launched a range of 50cl bottles as part of its ‘Perfect for …’ proposition to provide consumers with more choice at the wine fixture. By offering customers wine in a bottle that suits their volume requirements, Accolade Wines expects to grow the mid-week buying category. The insights ...
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product news: WKD adds Mango Crush variant
WKD is adding a tropical new flavour to its range with the launch of WKD Mango Crush. Available in 275ml glass bottles and with the same 4.0% ABV as existing WKD flavours, the new variant is being launched with a range of trade deals to incentivise distribution, a programme of ...
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product news: belVita launches NutriBullet promotion
Mondelēz International’s healthy biscuit brand, belVita, is launching an on-pack promotion that will offer consumers the chance to win one of more than 1,000 NutriBullets. Launching this month and running through to July, the promotion will offer belVita buyers the opportunity to win a NutriBullet to make juice and smoothie ...
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product news: Kettle Chips unveils "biggest" TV campaign
As Kettle Chips celebrates its 30th year in the UK, it has launched what it claims is its biggest TV campaign. The new advertisements will be aired nationally during the spring, in the run-up to the World Cup and BBQ season, and highlight Kettle’s ethos of only using real food ...
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product news: Ribena campaign highlights taste
Ribena is launching an integrated campaign across out of home, in-store, digital media and consumer sampling to put the brand at front of mind and drive trial. With the strapline ‘more blackcurrantier than a blackcurrant’, the brand is giving away 2.6 million samples of Ribena Blackcurrant 500ml bottles to consumers ...
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product news: Cofresh unveils new products for Ramadan
Indian snacks manufacturer Cofresh has launched four bespoke new products for Ramadan in a bid to help retailers maximise sales during the religious festival which starts next month. In keeping with the tradition of breaking the fasting period with dates, the range includes two date-based snacks – Arabian Date & ...
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product news: McCoy’s makes radio debut
Ridged crisp brand McCoy’s has launched its first radio campaign. The campaign features the voice of McCoy’s TV mascot ‘Flavour’ prank-dialling with the message: “Eat McCoy’s, because Flavour calls.” Claire Cooper, marketing manager at KP Snacks, said: “We felt the assets of a ringing telephone and the voice of ‘Flavour’ ...
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Britvic identifies scope for £2.6bn more drinks sales
Soft drinks was one of the top-performing categories within convenience in 2017, and continued to be a key driver of footfall to c-stores, according to the latest Britvic Soft Drinks Review. Britvic also unveiled its new category vision, entitled Drink Differently, which reveals a lucrative £2.6bn soft drinks sales opportunity ...
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World Cup 2018 sticker packs are on sale now
The 2018 FIFA World Cup Russia Official Sticker Collection prepares fans and collectors for the big football event. This ’must-have’ collection includes all 32 teams competing at the event and includes more than 670 stickers, 50 of which are special. Starter packs retail at £3.99; sticker packets at 80p. 01892 ...
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Biscuit sales up... and more advice for forecourts
According to Pladis’ latest biscuit report, the category returned to growth in 2017, with sales up +2.6% to £2.5bn overall. Meanwhile, the firm’s Better Biscuits category initiative now includes specific advice for forecourts. 020 8234 5000 www.betterbiscuits.com
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Pretzel Palooza joins Ben & Jerry’s range
Topped Pretzel Palooza is the latest flavour concoction from Ben & Jerry’s. Inspired by the popular American twisted snack, it’s a sweet and salty flavour combination, comprising vanilla malt ice cream, with a chocolatey hazelnut swirl and chocolatey pretzel chunks. Launch is supported by a £3.5m campaign. 01372 945000 www.unilever.co.uk
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New Oasis drink offers consumers an aqua shock
The latest addition to the Oasis range offers consumers a hot or cold hydration experience without the calories or added sugar. Using natural flavours, Oasis Aquashock Spicy Raspberry is flavoured with fiery chilli, whereas the Chilled Cherry variant contains cooling, tangy lime, making them set to appeal to consumers who ...
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Toffees cash in on salted caramel trend
Walker’s Nonsuch is launching a new Salted Caramel twist-wrapped toffee. It’s made with whole milk and butter, a natural caramel flavour and Anglesey Sea Salt. All Walker’s Toffees are free from artificial colours, preservatives and gluten. The 150g bags have an rrp of £1.50. 01782 321525 www.walkers-nonsuch.co.uk
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Tracy West: retail commentator
Retail experts often talk about shoppers being on ’auto pilot’ when they enter a store. They’re so familiar with a shop that, because they know exactly what they want, they know exactly where to find it. This really hit home to me recently when an elderly friend, who had become ...
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Seventy years of flavour from Walkers crisps
Walkers is celebrating its 70th anniversary with a limited-edition launch to thank the public for its support. The six flavours inspired by the nation’s favourite tastes over the decades are: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet ...