All Products articles – Page 57
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News
product news: Nestlé Confectionery cuts size of outlets
Nestlé Confectionery is aiming to drive impulse sales and profits for convenience retailers with the introduction of a new smaller size outer across a range of its best-selling singles including all the ‘2 for £1’ price-marked packs (PMPs). The rollout of the new size 24-count outer will begin this month ...
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product news: Mars Chocolate and Wrigley launches Starburst Chewing Gum
Mars Chocolate and Wrigley UK is expanding its portfolio and introducing a ‘candy-like experience’ with the launch of Starburst Chewing Gum. Available in all channels from the February 26, Starburst Fruity Mixies, Starburst Strawberry Cubes and Starburst Red Berry Sticks will provide consumers with a sugar-free treat alternative which bridges ...
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product news: Jaffa Cakes go into new format
Snacking brand Pladis has launched McVitie’s Jaffa Cakes Pocket Packs - a new product format for the brand that caters to the increasing demand from young adults for on-the-go consumption. Suitable for adult lunchboxes, the individual pocket packs contain three cakes in easy-to-carry packaging and are sold in a multipack ...
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product news: Kinder teams up with Warner Bros super heroes
Kinder is teaming up with Warner Bros Consumer Products with its latest range of Kinder Surprise heroic-coloured eggs containing DC Superhero Girls and Justice League toys. The eggs will be available until the end of April and support the popularity of DC Super Hero Girls and the DC characters in ...
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product news: Britvic introduces juiced
Britvic has launched ‘Juiced’, a new Robinsons Fruit Shoot product, along with a fresh new look for the full range. Sweetened only with real fruit and available to buy from the end of February, Juiced contains a 50/50 blend of juice and water using 100% naturally-sourced ingredients. The new range ...
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product news: Cofresh unveils TV adverts
Indian snack brand Cofresh has unveiled its 2018 Asian TV advertising campaign, which includes associate sponsorship of the daily talent-searcher reality show ‘India’s Next Superstars’. The campaign’s theme - ‘Fun Times In With Cofresh’- focuses on the current trend for social snacking at home with family and friends and will ...
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product news: Mars Chocolate Drinks and Treats adds to range
Mars Chocolate Drinks and Treats has introduced two new price parked packs (PMPs) to its milk drinks range. Snickers and M&M’s Peanut 350ml join the PMP impulse range in a £1.29 marked pack. The Snickers milk drink combines the peanut and chocolate flavours of the chocolate bar, while the M&Ms ...
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In-car holders return - free with gum and mints
Mars Chocolate and Wrigley UK are continuing their in-car consumption campaign with the return of their in-car gum holder, free with selected gum bottles. The formats on offer include Extra Peppermint and Spearmint (60pc), Extra White, White Bubblemint, Ice Peppermint and Coolbreeze (46pc), Airwaves Menthol & Eucalyptus (46pc) and new ...
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KitKat introduces Joe the Mug character
KitKat has a new promotion which links confectionery and hot drinks. It is centred around Joe the Mug, who is looking for the perfect partner to spend his drinks’ break with. An on-pack promotion gives consumers the chance to win one of 50,000 thermochromic Joe the Mugs. A new £1m ...
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Two more Oreo products join Cadbury line up
Cadbury and Oreo are coming together (again)with two new sharing products.Building on the success of Cadbury Dairy Milk (CDM) Oreo in tablets, there’s a new CDM Oreo Sandwich, with chocolate sandwiched between mini Oreos. The second new line is Cadbury Oreo Bites bags of Cadbury pieces with an Oreo ...
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Wolf Blass limited editions celebrate rugby
Wolf Blass is once again launching a limited-edition range of labels to celebrate international rugby. Last year, in grocery alone, the labels led to a 37% uplift in sales versus a normal Wolf Blass promotion. This year the labels feature on five Yellow Label SKUs (Cabernet Sauvignon, Chardonnay, Malbec, Shiraz ...
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Walkers Max Strong: go perfect with beer
New Walkers Max Strong is a range of ridged crisps in spicy flavours to deliver maximum flavour. Intended to appeal to beer drinkers, Walkers hopes the launch will help retailers drive cross-category purchases. Research reveals that savoury snacks feature in only 15% of beer occasions, with half of these being ...
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Lower sugar Fruitilicious joins Haribo bag range
New Haribo Fruitilicious contain 30% less sugar than regular fruit gum sweets.They comprise fruit-shaped, smiley-faced pieces in strawberry, raspberry, pineapple, orange, apple and lemon flavours.Haribo says that within the category’s top 25-selling hanging bags, Fruitilicious delivers the lowest sugar content per 100g. And in blind taste tests with Haribo fans, ...
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Tangerine brings back Barratt sweetie brand
Tangerine Confectionery is bringing back the Barratt brand meaning that eight out of the company’s 10 best-selling SKUs will now sport the Barratt name. These eight lines include top seller DipDab 23g which is being joined by a new Sour Apple flavour DipDab.The return of Barratt is supported with an ...
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Lift Action Boost added to Fairy Liquid
Fairy washing-up liquid has been reformulated with more surfactants (which help to fight grease) and ’Lift Action Boost’ technology to cut through grease better. A TV campaign supports the relaunch, showcasing the cleaning power of new Fairy Original alongside a competitor product.01932 896000www.fairy-dish.co.uk/en-gb
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Cool new razor from Gillette Sensor3
Gillette has upgraded the blades on its Gillette Fusion5 razor, introduced the first disposable razor with cooling technology (the Gillette Sensor3 Cool) and given the whole range a new look. The Cool range features cooling technology, which is released during shaving to provide a more refreshing and comfortable shaving experience.01932 ...
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product news: Müller reformulates Müllerlight Fruitopolis
Müller has reformulated its Müllerlight Fruitopolis range, so that it includes no added sugar, although it will still contain naturally occurring suger. Following the dairy brand’s reformulated Müllerlight Greek Style range with 0% added sugar, the new Fruitopolis recipe contains over 30% less total sugar. The new recipe is available ...
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product news: Cofresh relaunches entire range
Indian snack brand Cofresh has relaunched its entire range with fresh new packaging to maximise shelf impact and brand integration. The new packaging for more than 200 products incorporates a contemporary design which combines consumer-friendly features such as a clear front window on the popular Asian mixes, and modern typography ...
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product news: PepsiCo extends UEFA Champions League deal
PepsiCo has extended its partnership with the UEFA Champions League for a further three years. Six of PepsiCo’s global brands will support the competition through to the 2021 UEFA Champions League Final, with the Pepsi trademarks including Pepsi Max, Walkers and Gatorade continuing to take the lead. As part of ...
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product news: McCoy’s Win Gold campaign returns
McCoy’s has relaunched its Win Gold campaign for 2018, offering a prize of £10,000 to snackers who find one of five gold crisps hidden in packets of McCoy’s. The Dig for Gold on-pack promotion runs alongside a £1.5m television campaign that will see the ‘When Flavour Calls’ creative return to ...



















