All Products articles – Page 59
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News
product news: Oreo launches on-pack promotion
Mondelēz International’s biscuit brand Oreo has launched a new on-pack promotion called The Great Oreo Cookie Quest. It will run until May 31 and prizes will include a once-in-a-lifetime trip to California with a visit to the Googleplex and spending money up for grabs, alongside thousands of Oreo merchandise daily ...
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product news: Ben & Jerry’s introduces non-dairy line-up
Ben & Jerry’s is adding a non-dairy line-up to its portfolio and is backing it with an investment of more than £1m spanning digital, PR and outdoor communications. The vegan-certified, almond-based range of ice creams comprises three variants: Chocolate Fudge Brownie, Chunky Monkey and a non-dairy exclusive flavour, Peanut Butter ...
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product news: Mondelez adds to Mikado range
Mondelez International’s is bringing a new flavour to its Mikado biscuit brand with the launch of Mikado Dark Intense. The new product combines the Mikado biscuit with melted cocoa, layered with 70% dark chocolate and sprinkled with a hint of salt. Katie Dade, Mikado brand manager, commented: “Mikado has flourished ...
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product news: Häagen-Dazs serves up Dimitrov as ambassador
Häagen-Dazs has announced world number three tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. The move, following its sponsorship of The Championships Wimbledon and LTA British Tennis events, further extends the brand’s association with tennis. Dimitrov’s involvement as global brand ambassador will see ...
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product news: Ben & Jerry’s introduces non-dairy line-up
Ben & Jerry’s is adding a non-dairy line-up to its portfolio and is backing it with an investment of more than £1m spanning digital, PR and outdoor communications. The vegan certified, almond-based range of ice creams comprises three variants: Chocolate Fudge Brownie, Chunky Monkey and a non-dairy exclusive flavour, Peanut ...
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product news: Burton’s backs Maryland brand
Burton’s Biscuit Company is announcing a new advertising campaign for its £50m Maryland brand which will see it return to TV, supported by social media activity and in-store activation, with a £1m marketing budget. From 4 February the campaign will run until the end of June, with TV advertising running ...
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product news: Haribo brings out lower sugar option
Haribo has unveiled a new addition to its range – Fruitilicious – which it says has 30% less sugar. Fruitilicious features fruit shaped, smiley faced pieces in strawberry, raspberry, pineapple, orange, apple and lemon flavours. Hayley Nixon, marketing manager from Haribo, commented: “For almost 100 years Haribo has been producing ...
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product news: Werther’s launches TV campaign
Werther’s Sugar Free is launching a £4m national TV campaign this January to remind shoppers that they can still treat themselves to the taste of Werther’s Original, with the reassurance of no sugar and fewer calories. “We’ve had significant success with our most recent TV advertising,” said Andy Mutton, managing ...
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product news: Walkers launches new proposition
Walkers is launching a new proposition aimed at social sharing occasions. Intended to appeal to beer lovers, Walkers Max Strong is a new range of ridged crisps in spicy flavours to deliver maximum flavour and help retailers drive cross-category purchases. Walkers Max Strong will be available in three fiery flavours ...
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product news: Quorn unveils £14m support package
Meat-free brand Quorn is unveiling a £14m support package to showcase how easy it is to cook with the product. Julian Cooke, head of UK category management at Quorn, said: “Quorn is consistently one of the biggest media-spending brands across all frozen and chilled sectors which, alongside our significant increase ...
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Coconut flavour added to go ahead! range
The go ahead! range has a new Coconut flavour, available in a four-pack, rrp £2.29. The new variant joins Cocoa & Orange and Cocoa & Hazelnut, each made from 100% natural ingredients with no added sugar. Brand owner Pladis says go ahead! has performed strongly in the market since its ...
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product news: Pipers Crisps adds new flavour
Pipers Crisps has added a new flavour, Jalapeno & Dill, to its range of premium crisps. The introduction of the new flavour is driven by the current trend towards heat and more globally influenced flavours, and is the company’s first new product launch since 2016. Katy Hamblin, marketing manager, said: ...
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product news: Coca-Cola renews First Taste advertising
Coca-Cola European Partners (CCEP) is bringing back a renewed version of the First Taste advert for Coca-Cola Zero Sugar, featuring Mr Hadley, encouraging consumers to try the drink for the first time. The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor ...
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An authentic taste of Italy from AG Barr
AG Barr says it is bringing the authentic taste of Italy to UK shoppers with San Benedetto the premium Italian soft drinks brand that’s high in taste but contains only 86 calories per can.Available from next month, there will be two flavours Limone (Lemon) and Clementina (Orange). ...
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product news: go ahead! brings out new variant
The go ahead! range has a new Coconut flavour, available in a four-pack, rrp £2.29. The new variant joins Cocoa & Orange and Cocoa & Hazelnut, each made from 100% natural ingredients with no added sugar. Brand owner Pladis says go ahead! has performed strongly in the market since its ...
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Cadbury Freddo moves into more aisles
Cadbury Freddo is moving into the cakes and biscuits aisle with Freddo Face Cakes, which are a soft cake sandwich with a creamy chocolate chip filling and Freddo Biscuits, which are Freddo-shaped and half-coated in chocolate.Mondelez hopes the launches will recruit young families and the next generation of biscuit lovers ...
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product news: Volvic starts new campaign and revamps bottle
Danone’s water brand Volvic is kicking off the new year with a digitally led marketing campaign. The activity coincides with the launch of a new, sleek bottle shape for the Volvic plain portfolio. The new 50cl bottle will be available to retailers nationwide from January, and the brand will roll ...
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product news: Cadbury launches new brand platform
Cadbury is launching a new global brand platform, which is intended to shine a light on the kindness and generosity in society and facilitate moments of human connection. The first creative under the new global brand platform is centered on Cadbury Dairy Milk and the campaign kicked off with a ...
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Cadbury Fingers change to Finders Keepers
Cadbury’s Premier League partnership continues with a promotion with Cadbury Fingers called Finders Keepers. By finding a golden tray inside their promotional pack, consumers can win one of 1,000 prizes or a money-can’t-buy grand prize of presenting the Golden Glove trophy to the winner at the end of the season.0870 ...
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Peanut Nutter is sixth new Carb Killa shake
Peanut Nutter is the sixth flavour to join the Carb Killa Shake range. Described as a "delicious smooth and creamy high protein, low sugar shake", it is a convenient way for consumers to get additional protein into their diets without unwanted calories or carbs. Rrp is £2.49 for a 330ml ...