Lucozade Energy has a new variant reduced sugar tropical fusion. A blend of pineapple and kiwi fruit, brand owner Lucozade Ribena Suntory says it’s a flavour combination that builds on the trend for tropical flavours while meeting consumer demand for reduced sugar energy drinks. It is available in 380ml, 500ml, six-pack and one litre formats.
The launch is supported by large-scale sampling events to drive awareness, targeting consumers in key environments when they need energy most.
Lucozade Ribena Suntory said the new flavour was one of its best tested products so it expected it to be a big hit with shoppers.
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