Britvic is re-introducing its limited-edition J2O glitter berry variant to "add a touch of glamour" to the adult soft drinks market and drive sales for retailers over the winter party season.
The full J2O range performed extremely well during last year’s Christmas period, showing double-digit value growth (+11%) and Britvic attributes part of the brand’s success to the limited edition, which alone achieved 3% penetration, equalling 720,000 additional households (Nielsen). The limited edition has been modernised in line with the rest of the J2O range with a more refreshing taste, fewer calories and a slimmer bottle. Glitter berry is a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken.
It comes in packs of four.