Kettle Chips has launched Chef’s Signature, a new range featuring partnerships with some of the UK’s leading, premium food brands. New seasonings have been created by the Kettle Chips chef, Chris Barnard, using his 25 years-plus expertise to combine the highest quality food ingredients with hand-cooked potato chips.
The new collection consists of three new seasonings: Gressingham Duck, Plum Sauce & Spring Onion;Yorkshire Wensleydale Cheese & Cox Apple Chutney; and Maldon Sea Salt Flake
The Chef’s Signature range is available in 150g sharing bags with the added benefit of a re-sealable sticker, found on the back of pack, in the form of Chef Chris Barnard’s apron. The recommended retail price is £2.29 per bag.
The new range is being supported by an above the line campaign, along with consumer PR and social media support. The press advertising will appear during November and December, in the run up to the busy Christmas period for sharing snacks. The ads highlight one of the brand’s key attributes – that the seasoning is developed with real food by a real chef.