M&M’s is celebrating this year’s Olympics with the launch of new, limited-edition M&M’s Rio Colourmix packs of Peanut and Chocolate M&M’s which contain only green, yellow and blue sweets. Mars Chocolate’s trade communications manager, Bep Dhaliwal, said: "Around 90% of the population is expected to tune into the Games on TV, and with chocolate being the second biggest snacking category during the sporting event, there is a great opportunity for retailers to tap into the strong demand expected this summer."

Mars Chocolate is supporting M&M’s Rio Colourmix in store with a range of pos material including eye-catching pre-filled hods, dumpbins, toppers and counter-top units.

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