Nestlé Confectionery is adding a retro Smarties egg to its range for next Easter, complete with a mug. Graham Walker, Nestlé UK trade communications manager, says: "In tough times consumers are reassured by products that they remember from when they were young."

The product comeback, to be supported by a £500,000 media campaign including national press, online activity and PR, is part of Nestlé’s spring confectionery offer which also includes Smarties Shaker eggs, Smarties Mini Eggs, the Aero filled egg and Bluebell the Milkybar cow.

According to Nestlé, filled and mini eggs accounted for 57% of the convenience channel’s Easter confectionery sales (IRI impulse market, Easter period, 13 weeks to April 11 ’09).

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