Levi Roots is entering the soft drinks market with a range of fizzy drinks. The range comprises fiery root ginger beer with lime ’n’ honey, which is made with Jamaican ginger extract; and Caribbean crush, which is a tropical blend of mango, grapefruit and pineapple. Both flavours will be available in 330ml cans, 500ml and 2ltr PET bottles. Recommended retail prices are 65p, £1.19 and £1.89 respectively but the 500ml PET is also available in a 99p price-marked pack. In addition, a 1ltr ambient juice is being launched into grocery multiple outlets.
The range is being brought to market by Vimto Soft Drinks.