Mars Chocolate Drinks and Treats will add Maltesers to its ice cream sharing tub range from February.
It is expected to be a big hit as Maltesers are purchased by more than a third of UK households each year.
In addition, Mars and Snickers ice cream tubs are now available in £3 price-marked packs. Phil Shaw, head of sales at Mars Chocolate Drinks and Treats said they hoped to attract "even more brand loyalists to the ice cream category".
01452 378500www.marsicecream.co.uk
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