JTI has unveiled new packaging for its number one cigar brand, Hamlet. The new packs are available this month on all cigar sizes large, small and miniature. The design features a toned background and a bespoke hand-lettered font with a contemporary modern twist, according to JTI’s head of communications, Jeremy Blackburn: "Hamlet delivers the premium quality, heritage, and value for money that adult smokers have come to expect from the brand. The contemporary new look will take Hamlet forward and ensure the brand remains relevant to today’s adult cigar smokers. Christmas is a vital selling period for cigars, and a time when Hamlet can experience significant volume uplift of over 10%, offering retailers an opportunity for lucrative seasonal sales."

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