Walkers is unveiling a new look for some of its most popular family snacks: French Fries, Monster Munch, Squares, Quavers and Wotsits.

The makeover includes a 30% reduction, on average, in outer packaging, freeing up shelf space for retailers.

The revamp is backed by a TV campaign which puts the products on screens nationwide for the first time in more than 10 years.

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