Boursin is this month launching its boldest Christmas themed packaging to date, featuring a premium gold design, running across the hero product Boursin Garlic & Herbs and all additional Boursin skus. The limited edition packaging is supported by a £1.2m investment.

Back for Christmas 2016, is the ‘Pleasure is Très Serious’ TV ad, highlighting the brand’s French heritage and playing on the importance of preparation when creating shared moments at the table with friends and family. Supporting activity includes a strong social media presence.

Meanwhile, Boursin Aperitif, the brand’s bite-size portions of Garlic & Herbs cheese, rolled up in smoked ham and presented in a convenient tray, will be returning just in time for Christmas.

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