CDM Duos 3

Cadbury has revealed a new packaging initiative on its Duos range, enabling consumers to twist to seal the snack and save half for later.

The new packaging is made using a memory technology solution, meaning the wrapper stays twisted by a single twist preserving fresh flavour, texture and shape, and is hoped it will promote healthier snacking to shoppers who will be able to control their portions more easily.

Available now, it is being rolled out across five key members of the Cadbury Duos portfolio: Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.

Kelly Lawrence, brand manager for Cadbury at Mondelēz International says: “Following good results during concept testing, we’re excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later. We’ve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.

“Duos are the growth driver of singles, particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”