Coca-Cola European Partners (CCEP) is supporting retailers during its busiest season with 12 new festive cocktail recipes. Named the ‘12 Twists of Christmas’, Schweppes has partnered with Diageo to create 12 Christmas-themed cocktails, tapping in to the growing trend of consumers experimenting with special drinks to celebrate the festive season at home with friends and family.
The cocktail recipes will feature on the back of Schweppes labels, providing recipes for consumers to master the perfect serve of cocktails including Merry Mule, Sour Sleigh Ride and Mistle-Sloe Gin. These new seasonal drinks are made using a mix of the Schweppes portfolio, including Schweppes Tonic Water, Schweppes Ginger Ale and Schweppes Lemonade. To also meet the growing consumer trend for lighter cocktails, Schweppes has co-created 5 of the 12 festive recipes from the Slimline range; including Elderflower Tonic, Bitter Lemon, Ginger Ale, and Lemonade and Tonic.
CCEP says the creative Christmas cocktail range also encourages additional basket spend, by listing the ingredients needed to make their drink of choice. This includes the recommended alcohol brand and garnishes such as cloves, cinnamon sticks, pomegranate seeds, rosemary, olives, cranberries and mint. The recipes also have a ‘Pro’ option for shoppers who are a little more experimental and confident in crafting their drinks.
Schweppes will also be supporting the festive activity with out-of-home, digital and cinema advertising and POS for retailers.
Simon Harrison, commercial director for Schweppes at CCEP, said: “Consumers are looking for a quality, premium drink during the festive season that they can impress their guests with, and the new Schweppes ‘12 Twists of Christmas’ offers a fantastic choice of cocktails from the nation’s favourite mixer brand."