JTI is launching new B&H Blue King Size 18s and says it is aiming to offer smokers affordable quality. B&H Blue King Size and Smooth Flavour King Size 18s will be available from March 23 at an RRP of £5.99.

B&H Blue was launched last year into the value price segment, and is made from a blend of Virginia tobacco from the Benson and Hedges House.

Jeremy Blackburn, JTI head of communications commented: “The launch of B&H Blue King Size 18s responds to the growing trend towards value, which now accounts for over half of all cigarette sales in the UK.

“The new lower price will ensure this must-stock line continues to drive profits for retailers while also offering a quality product from an iconic British brand to smokers demanding lower-priced alternatives.”

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