Mars Ice Cream is launching its Maltesers Teasers ice cream in a four-pack to capitalise on the trend for in-home treats to share.

Phil Shaw, general manager for Mars Ice Cream, said: “With ice cream being the third largest category for in-home treats and four-pack being the most popular pack format, it was clear we were missing a trick with not having the well-loved Maltesers Teasers in this new pack format.

“With its eye-catching red packaging and familiar brand appeal, we are sure that the new pack format will soon become a firm favourite with retailers and consumers alike.