Shloer Celebration Pink Fizz and White Bubbly, the sparkling no-alcohol grape juice-based adult soft drinks from SHS Drinks, are both getting a makeover in the lead up to the festive party season.

A new bottle shape takes its cues from the style associated with Prosecco sparkling wines, and is intended to reinforce Shloer Celebration’s image as the no-alcohol alternative at parties and other celebrations.

The popping cork has been retained and Shloer’s premium quality is reinforced through the foiled neck, while the paper front and back labels have been replaced with a clear label to showcase the liquid.

The new-look Shloer Celebration is being rolled-out this month, supported with a consumer press and social media campaign throughout the autumn and in the lead up to the festive season.

The ‘Say it with Shloer’ social media marketing campaign which reinforces Shloer’s association with gifting and social occasions, is giving consumers the opportunity to win bottles of Shloer Red, White or Rosé or Shloer Celebration in gift bags.

Amanda Grabham, marketing director, soft drinks at SHS Drinks, says: “More than one in five adults (21%) don’t drink alcohol at all, and with more purchasers than any other adult soft drinks, Shloer is the most popular choice for adult soft drink shoppers. Shloer Celebration provides the perfect solution for party hosts looking to provide a ‘wow’ factor and it also means that those who don’t drink alcohol don’t have to miss out on the opportunity to toast a special occasion. The new bottle shape reflects the current consumer appetite for sparkling wines, and the foiled neck and popping cork combine elegance with theatre and a sense of fun.”

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