Walkers is re-positioning its Sensations range as “a feast for the senses”, which will include updating its entire portfolio with a modern, premium packaging design, as well as the introduction of three new flavours.
This will be supported with an above the line campaign, with the TV advert airing from June 3 and live until mid-August.
Tegan Philp-Hines, brand manager at PepsiCo, commented: “We are delighted to be able to launch a TV campaign to support the Sensations during this key moment for the brand. We know shoppers love Sensations with over 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident that the TV ad will create awareness and inspire demand for the new flavours.”