Scandinavian Tobacco Group UK (STG UK) is launching Break Little Cigars, new ’super value for money’ (SVFM) cigars that will allow retailers to offer their customers a cheaper, alternative smoke to value cigarettes.

Launching later this month, Break Little Cigars consist of a small cigar with an inbuilt filter with an Ecuador wrapper made of natural tobacco leaf to ensure a milder taste than most machine-made cigars.

The new range will be available in three variants: silver (smooth flavour); blue (full flavour) and menthol. Priced at just £4.59 for 17, STG UK says Break Little Cigars offer the cheapest price per stick at only 27p per smoke within both the cigar and cigarette categories. Price-marked and non price-marked packs will be available.

The range will be sold in a hard box format with colour coding to make them easy to find on shelf.

STG UK says that during the past three years, Little Cigars have become incredibly popular in Europe, with Nielsen figures showing that 3.45bn were sold in 2013.

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