Win big this summer with ready-to-drink chilled coffee

Ready-to-drink (RTD) chilled coffee is one of the fastest-growing soft drink segments in GB¹ and a key driver of growth within soft drinks. Now worth £280.5m and up 15.5% in value over the past 12 months², the sector has added an extra £37.6m during that time³. It is growing ahead of the total market across the impulse sector⁴ and is also in volume growth, demonstrating that more shoppers are buying RTD chilled coffee more often⁵.

RTD chilled coffee is incredibly diverse; featuring lattes, flat whites and frappés, it caters to a broad variety of different tastes and occasions, offering shoppers a choice of low-, medium- and high-intensity caffeine options as well as different coffee flavours and levels of sweetness.

Boosting your RTD chilled coffee sales

“There is a lot that forecourt retailers can do in-store to make their RTD chilled coffee range work harder and drive more sales,” says Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners (CCEP), manufacturer and distributor of the Costa Coffee RTD range.

• Chilled: Bring all the RTD chilled coffee brands together in one chiller alongside soft drinks and milkshakes, and brand-block to make it easier for shoppers to find what they are looking for straight away;
• Range: Make sure your range caters for consumers’ different needs – featuring flat whites, lattes and frappés ensures the on-the-go hit, everyday and treat occasions are covered with different intensity coffees;
• Space: Increase space to recognise the strong growth the segment is enjoying and to support availability over the peak summer months. Almost two-thirds (64%) of morning food-to-go occasions involve coffee⁶, so ensure chilled coffee options are available and visible in your outlet.

Retailer incentive: win cash for your store and community this summer

To help give consumers a lift this summer, Costa Coffee is running a marketing campaign and the first-ever on-pack promotion across its Latte variants, with a whole host of ‘tasty prizes’ on offer, reveals Pippa.

“To mark the arrival of Costa’s first on-pack promotion, the company is giving independent convenience and forecourt retailers across the country the chance to win a share of £7,500 in cash for themselves and for a local good cause or charity in their community,” she says.

“Retailers can be entered into a series of prize draws when they either purchase case deals of Costa at participating wholesalers or request point-of-sale kits from the company’s trade website My.CCEP and showcase them being used in store alongside key Costa lines.”

Visit My.CCEP.com for more information and to request a POS kit today while stocks last.

_{Sources
^{1 to 3} Nielsen Total GB incl. discounters, MAT val w/e 25.03.23
⁴ Nielsen Total GB Impulse MAT val w/e 25.03.23
⁵ Nielsen Total GB incl. discounters, MAT vol w/e 25.03.23
⁶ Lumina Intelligence, March 2022
^{7 to 9} Nielsen Total GB incl. discounters, MAT val w/e 25.03.23
¹⁰ Allegra Project Café 2022}