virtue drink

Clean energy drink brand Virtue is now being stocked in Top 50 Indie MFG’s 900 sites.

Rimal Lakhani, senior buyer at MFG, said: “In 2022 we saw a gap in our energy drinks range, so decided to add in clean energy to drive new customers to our category.

“Virtue is pioneering innovative clean energy drinks offering customers a genuinely healthy option and because of its strong performance, we increased distribution in our 2023 range review.”

Founded in the UK by entrepreneur Rahi Daneshmand, Virtue has amassed a cult following across the globe, where it is loved by health enthusiasts and professional athletes.

It has just had a rebrand, with an improved recipe featuring yerba mate, an enhanced flavour profile and a stripped back aesthetic that is “as clean as its ingredients”.

Daneshmand describes Virtue as the UK’s first all-natural, zero sugar and zero calories energy drink. The addition of yerba mate, which is naturally high in caffeine, has been designed to create a more sustained and all-natural energy alternative to coffee and energy drinks.

Virtue comes in 250ml cans in three varieties: Tropical, Peach & Raspberry and Strawberry & Lime. Rrp is £1.75.