Scandinavian Tobacco Group UK has launched a new limited-edition pack for its Henri Wintermans Half Corona brand for the run-up to Christmas. The new packs come in two different colour schemes, which both offer stand out on shelf and aim to appeal to adult smokers with their quintessentially British pattern.
The Henri Wintermans Half Corona is the UK’s best-selling medium-large cigar and the fifth best-selling cigar overall in value terms. With annual sales currently worth £16m, it is typically popular with adult smokers who have more time on their hands or are celebrating a special occasion and want to enjoy a larger cigar with a longer smoke. Its sales traditionally go up in the run-up to Christmas where it is regularly enjoyed as part of the festive celebrations, making these new limited-edition packs perfectly timed.
STG’s UK marketing manager, Nataly Scarpetta, said: “We’re delighted to announce the arrival of our Henri Wintermans limited-edition packs, which will bring a bit of excitement to the category and a good talking point for retailers with their regular tobacco customers. It’s well known that sales of cigars, and larger cigars in particular, go up in the run up to Christmas so these smart new packs should prove especially appealing to adult smokers and we’d strongly recommend retailers stock up to make the most of those additional sales and attractive margins.”
