All Chilled & fresh articles

  • News

    Petits Filous unveils new Goodness campaign

    2020-05-29T00:00:00Z

    Children’s yoghurt brand Petits Filous has unveiled its new Goodness campaign which highlights the brand’s credentials as a healthy snack for children, grounded in goodness.

  • News

    Country Life renews partnership with heritage bodies

    2020-05-29T00:00:00Z

    Butter brand Country Life has renewed its partnership activity with English Heritage and the Welsh historic environment service Cadw for a second year. The campaign will run across a full year and offers consumers a ‘2 for 1 entry’ mechanic across promotional packs of Country Life, granting shoppers free ...

  • News

    Müller recruits two more GB athletes as brand ambassadors

    2020-02-14T00:00:00Z

    Müller has recruited 1500m British record holder and European and world medallist Laura Muir, and pole vault British record holder Holly Bradshaw, as brand ambassadors. They join Müller’s existing squad of brand ambassadors, which includes Dina Asher-Smith and Katarina Johnson-Thompson. Müller has also extended its partnership with British ...

  • News

    Quorn flaunts its environmental credentials in new campaign

    2020-01-10T00:00:00Z

    Meat-free brand Quorn is launching a new campaign to help consumers take a “Step in the Right Direction” when it comes to sustainable food choices, in the fight against climate change. Spearheaded by a multi-million pound ‘Step in the Right Direction’ TV campaign, the brand is also introducing Carbon ...

  • News

    Meat-free brand Quorn introduces new snacking product

    2020-01-03T00:00:00Z

    Meat-free brand Quorn is launching a new snacking product this month. Southern Fried Poppers (RRP £1.29, 60g) consist of a Quorn vegetarian chicken centre, encased in a southern fried breadcrumb coating. “As more than half of all UK consumers (53%) are now reducing their meat consumption, it’s important ...

  • News

    Nisa strengthens its lunchtime offer with Co-op meal deals

    2019-12-06T00:00:00Z

    Nisa retailers are set to offer a more competitive lunchtime deal to their shoppers following the introduction of lunch bundles from Co-op. The £3.50 meal deals have been launched into Nisa to help maintain momentum in a sector which is growing ahead of the total chilled category. Nisa ...

  • News

    Flora ProActiv gets new look and reformulation

    2019-11-15T00:00:00Z

    Flora ProActiv, the cholesterol reduction spread, is set to unveil a revamped range of products featuring a new formula and packaging redesign. Flora ProActiv is now 100% plant-based and fully vegan certified. The new range will feature three versions of the spread: Flora ProActiv Light provides a ...

  • News

    Mini Babybel offer Mini Melters with limited edition packs

    2019-11-15T00:00:00Z

    Mini Babybel is bolstering its cheese snack range with the introduction of limited-edition packs featuring Babybel Mini Melters. The reusable Mini Melters will come as a free-with-purchase extra, included in both Mini Babybel 6 and 12 net formats across Original and Light ranges. Gaelle Vernet, group brand manager, ...

  • News

    Clover aims to spread the love with new campaign

    2019-10-18T00:00:00Z

    Saputo Dairy UK has launched a new marketing campaign, Spread the Love, supporting its spread brand, Clover. The digital campaign, centred on YouTube and online display advertising, features animated Clover buttery kisses. Emilie Grundy, senior brand manager, explained: “Amid today’s conflicting advice on health, nutrition and good parenting, ...

  • News

    Dairy Crest changes name to Saputo Dairy UK

    2019-07-01T00:00:00Z

    Dairy Crest is changing its name to Saputo Dairy UK, following its acquisition by Saputo Inc. The name change will have no impact on Dairy Crest’s consumer-facing brands, including Cathedral City , Clover , Country Life and Frylight . Tom Atherton, president and chief operating officer of Saputo ...