MFG has signed a further five-year contract with Amscreen. It covers an upgrade in screen technology at 58 sites which already have the system, together with a roll out of Amscreen’s 24-inch screen product throughout the 223 sites MFG acquired last October.

The high-definition, larger format, portrait screens will employ Amscreen’s OptimEyes technology, delivering real-time audience measurement data.

MFG, which is ranked second in Forecourt Trader’s Top 50 Indies, has been working with Amscreen since 2010, employing a network of screens within forecourts at pay points. This network delivers store-specific messages for customers as well as third-party advertising sold and served by Amscreen.

The network provides brands with the opportunity to reach 3.4m visitors at these venues every week.

MFG managing director, Jeremy Clarke, said: "Our partnership with Amscreen has enabled us to deliver site-specific communications in each of our individual venues. These new screen products will offer us the ability to continue and improve on the messaging we can feature on screen for our customers."

Simon Sugar, chief executive officer of Amscreen Group, commented: "As a key longstanding partner of Amscreen, we’re delighted to renew agreements with MFG and the new 24-inch HD screens will not only enhance customer communications in venue, but offer our advertisers more key touch points to engage with consumers across the UK."

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