FT Kalibrate-Chief-Executive-Officer-CEO-Oliver-Shaw

Kalibrate CEO Oliver Shaw

Manchester-based Kalibrate, the forecourt and convenience intelligence company, has made an acquisition that will expand its market coverage.

The deal to acquire Intalytics will bolster Kalibrate’s consulting and software capabilities in North America by adding Intalytics’ expertise in predictive analytics and location-based data.

It will also further grow Kalibrate’s offering in convenience, quick-service restaurants (QSR) and retail; and adds an expanded range of products and services into its existing fuel retail offering.

The acquisition is the third in 12 months for Kalibrate and the second under the leadership of Kalibrate’s CEO Oliver Shaw who joined the company in September 2019. The acquisition comes not long after the investment in eSite Analytics at the end of last year, and TAS in May 2020.

Shaw commented: “We’re delighted to announce the acquisition of Intalytics, and further strengthen our data science heritage. Both businesses have bold ambitions and by coming together, we can leverage our core strengths, which will enable us to deliver world class solutions for our customers.

“Covid-19 has had a major impact on consumer behaviour and, as a result, omni-channel retail is in a period of massive upheaval. To navigate the ongoing changes, our customers need a more scientific approach to real estate and marketing decision making; and analytics that can uncover location insights will be an important part of any decision-making process in retail. By combining Intalytics and TAS’ offerings with the range and quality of Kalibrate’s own solutions we can support our wealth of customers to make better, smarter decisions.”

The Intalytics acquisition will add a suite of new products and solutions to Kalibrate Group including SiteIntel (proprietary web-based location analysis platform), custom analytics and predictive models for real estate and marketing, data offerings, and consulting services. Kalibrate will work alongside Intalytics’ blue chip customers in the retail, restaurant, healthcare, automotive, banking, grocery, services, education, and private equity sectors.

Justin Tischler, president at Intalytics added: “Intalytics and Kalibrate share a passion for helping brands make better decisions through data and analytics, and we are excited to join the Kalibrate family and continue executing against that vision. Kalibrate’s global reach and complementary capabilities give Intalytics an enhanced ability to provide our clients with strategic guidance and on-demand solutions for their real estate and marketing needs. Together, we look forward to the opportunity to further serve as trusted advisors to our clients, and to supporting their growth and success through market-leading analytics.”

Matthew Peacock, chairman of the Kalibrate Group and founding partner of Hanover Investors, concluded: “We recognise there is a growing consolidation of fuel retail, convenience stores and quick service restaurants, and through the acquisition of Intalytics our retail planning capability and footprint will expand even further in 2021.

“This acquisition – combined with the investment in eSite and TAS – gives Kalibrate a market-leading position in the location intelligence market. eSite and Intalytics both provide a series of benefits to our clients like mobile data, real-time data inputs, demand and sales forecasting and proven analytical methodologies. Combined with deep domain knowledge through Kalibrate’s planning teams, we look forward to creating a series of world-class location insight tools and consulting.”