Urban Eat has recently announced the addition of 10 new sandwiches, wraps and hot eats to its portfolio. Using market insight, the brand has elevated its range further with some of the nation’s favourite lunchtime and breakfast combinations, helping retailers provide even more choice to their customers.
The expansion of its core range sees those ‘breakfast-in-a-rush mornings’ catered for with staples in the form of a Sausage & Egg Sandwich and the All Day Breakfast Triple.
Urban Eat. has also got lunchtime covered with the addition of a Chicken & Stuffing Sandwich. Alongside this, with the wrap category growing significantly ahead of the market, two new wraps – Sweet Chilli Chicken and Chicken & Bacon – have also been added to ensure the range covers the top five market leaders. Doubling on the popularity of Chicken & Bacon, a hot eat variant has also been added to the panini range, ideal for those looking for a more substantial, warm option as summer turns to autumn.
In addition, Urban Eat has also added a new Chicken & Bacon Toastie option, with the brand also catering for a wider range of budgets with two further toasted treats at a lower price point. The more affordable Ham and Cheese and Cheese and Tomato toasties have been created to entice customers looking for value.
Completing the collection, Urban Eat is capitalising on the successful introduction of its sub roll range last year by adding a new vegetarian option. The Cheddar Ploughman’s Sub Roll aims to grab the attention of not just vegetarians, but also flexitarians and cheese lovers.