Motorway service area provider Roadchef experienced one of the busiest weekends in its trading history over the August bank holiday with almost one million visitors buying nearly 230,000 hot drinks and more than 200,000 McDonald’s burgers.
Mark Fox, CEO at Roadchef, said: “As we expected, it’s been an exceptionally busy summer on the road, particularly this bank holiday weekend. This is without question, one of the busiest weekends in our trading history and we are very proud that we have been able to provide a place for holidaymakers to stop and de-stress on their travels. We planned ahead for the crowds and ensured that there were sufficient dining options and space for more customers than ever before to visit our sites.”
Killington Lake in Cumbria and Taunton Deane in Devon, experienced record-breaking trade over the three days, but the most popular Roadchef motorway service area over the August bank holiday weekend was Strensham (combined North & South sites) on the M5, followed by Norton Canes on the M6 toll and Sedgemoor on the M5.
Roadchef hosted interactive pop-up entertainment such as The Hedge People, Flower People and a caricaturist to help rejuvenate travellers at some of its south-west sites including Taunton Deane and Sedgemoor. The company also installed a number of outdoor food kiosks, in addition to their traditional offering, to offer grab-and-go options including bagels and ice cream.
Fox added: “The last 18 months have been completely unprecedented. We have gone from being extremely quiet – welcoming occasional essential road users – at the height of the pandemic, to one of the busiest weekends on record. It’s testament to the fantastic teams that we have at Roadchef that we are able to flex our business so dramatically to cater to demand. We are very much looking forward to what the rest of the year brings.”
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