EG Group is partnering an international pizza brand to trial fresh pizza products across a number of its Euro Garages sites in the UK.
The trial will feature the launch of “Slices by NKD Pizza”, the first on-the-go pizza slice concept from NKD Pizza.
The pizza company was founded in New Orleans in 2006, but moved its headquarters to Edinburgh to support the growth of its franchise network across Europe and its international markets.
Mohammed Tayab, EG Group’s food and beverage director for Europe, said: “We are very pleased to be partnering with a global brand like NKD Pizza and are very excited to trial their fresh pizza product across a number of our sites.
“Upon completion of a successful consumer trial, the intention is to open more locations serving NKD Pizza across our network. We firmly believe offering pizza by the slice will be very popular, particularly in our more transient locations.”
The first grab and go pod is scheduled to open on 29 October, with the second one scheduled to open on 12 November.
Grant Clouston, global CEO at NKD Pizza, said: “At NKD Pizza, we’re always striving for more, so we’re excited to be championing this new and innovative product through our sister brand, Slices by NKD Pizza. We believe we’ve created a product that delivers not just on taste and quality, but that also offers our customers a convenient and satisfying on-the-go option while travelling.
“We’re delighted to be partnering with EG Group to bring this creation to life. Our slices are bursting with flavour, and we’re excited for pizza fans to taste our unique blend of herbs and spices made from local seasonal produce.”
According to NKD Pizza it has an international pipeline of over 750 stores opening over the next five years across Germany, UK, Ireland, Bulgaria, UAE, Qatar, Kuwait, US, Saudi Arabia and Bahrain.
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