Former Applegreen UK managing director Michael O’Loughlin has been appointed chief operating officer and member of the board of directors of Simply Fresh.
Former Applegreen UK managing director Michael O’Loughlin has been appointed chief operating officer and member of the board of directors of Simply Fresh.
O’Loughlin was in charge of Applegreen UK from 2008 to 2017, during a period of rapid growth, and then moved to MFG as managing director of acquisitions and business development.
He continues to hold non-executive positions for Eurofood Services and the Irish healthy food chain Freshly Chopped UK.
He said: “I am delighted to be joining Simply Fresh and Simply Local. I’ve been a brand advocate for many years, regularly promoting it to Irish industry colleagues, so I consider this position a natural fit.
“As a retailer, I’ve carefully appraised the Simply Fresh with Sainsbury’s proposition and its position in the UK market. I truly believe that this is a hugely beneficial partnership to our retailers and most importantly their customers. This partnership guarantees the very best of Sainsbury’s, bringing together their globally recognised brand and logistics with the unique and tailored appeal of the award-winning Simply Fresh and Simply Local brands. The market response so far has been excellent.”
Kash Khera, previously chief operating officer, will assume a new role as business development director. The role will see him devoting more time to driving store and range innovation.
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