All Forecourt Trader articles in March 2011 – Page 3
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News
Chips get mega spicy
Kettle Chips is spicing up its range with the launch of a jalapeno chilli variety.Like the rest of the Kettle range, the new chips are made from the finest potatoes which are hand cooked in small batches using sunflower oil. Real jalapeno chillies have been crushed and dried to make ...
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News
Electric charge
Energy management specialist Schneider Electric has launched its "safe and efficient" electric vehicle charging systems in the UK.With the UK’s spend on electric vehicles set for £7bn by 2014, according to research by GFK Automatic, the charging infrastructure will play a pivotal role in the future success of electric vehicles ...
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News
New chew challenge
Rowntree’s Fruit Pastilles will be back on TV screens for the first time in three years in a £4m media campaign. The new ad, which will first air on March 12, will see the return of the ’chew challenge’. It will show a young man attempting to put a Fruit ...
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News
Fuel cards on the up
High fuel prices are driving an increasing number of businesses to use fuel cards as a means of payment at the pump, claims Datamonitor. The research revealed that 987 million more litres of fuel is set to be purchased using fuel cards in the next three years alone, ...
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News
Car wash sales soar
Independent retailer Kumar Sharma has increased turnover of his car wash by 290% in seven years at his BP site in Sutton Coldfield, Birmingham.Cleaning algae and ensuring the right chemicals were used increased turnover by 60%; installation of Wilcomatic’s Christ 115 five years ago added a further 27%; and the ...
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News
Campbell’s comeback
The Campbell’s soup brand is back on UK shelves thanks to a link up with Symington’s. Products include cup soups, simmer soups, savoury rice and savoury pasta and sauce.
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News
Energy buzz
If ever there was a product category tailor-made for forecourts it would have to be energy drinks and their little brothers, energy shots. Energy drinks sell by the cartload from the chiller while energy shots are ideal, merchandised by the till area.Today there are loads of energy drinks and shots ...
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News
Perk up your business
While much of the industry and the media have focused on the pressure being put on forecourts and the motorway services sector by record high fuel prices, VAT rises and people’s increasing unwillingness to spend, Coffee Nation claims to have seen buoyant sales in this market. Chief executive Scott Martin ...
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News
Brulines strives to cure forecourt headaches
Brulines Fuel Solutions has launched a one-stop-shop wetstock management service addressing the three core issues of fuel loss, margin control and asset management.The ‘end to end fuel asset management’ service can provide real-time data analysis, full facilities management, individual maintenance and repair services, as well as capital projects such as ...
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News
Wilcomatic branches out with facilities service
Car wash supplier Wilcomatic has launched a specialist facilities management arm based on the variety of skills possessed by its 70-strong nationwide network of engineers.The new Wilcomatic Facilities Management company will maintain and repair a range of facilities, including electrical installations, traffic barriers, air lift doors, security doors, fire alarms, ...
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News
Powerade sports boost
New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.
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News
Question time with BOODLE HATFIELD
When is hot food hot food? A recent VAT tribunal was asked to look at the definition of hot food. The decision in the case of Subway One Limited v Revenue & Customs [2010] UKFTT 487 (TC) clarified the UK law surrounding ...
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News
A Big Race every day
Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.The Big ...
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NewsHula Hoops sponsors BGT
To support the recently-launched Hula Hoops partnership with popular TV show Britian’s Got Talent, United Biscuits UK is giving five retailers £50-worth of Hula Hoops. The on-pack promotion is being supported by marketing activity including a £1m TV advertising campaign, digital marketing and social media. The ...
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News
Berry flavour for Lucozade
Lucozade Energy looks set to accelerate sales in the sports and energy drinks category with the launch of Lucozade Energy blackcurrant. The new flavour bursts onto the scene this month with a dedicated £1m marketing investment and is expected to create significant consumer demand. According to ...
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News
Bags of profit
If you’re looking to pep up your chocolate sales then you need to make sure you’re taking advantage of the growth of sharing bags. That’s because sharing bags is the second largest category in confectionery behind single countlines (IRI data). And what is more, within the total sharing bags category, ...
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News
Kit Kat bags a share
Pop Choc, a new variant on Kit Kat the UK’s third largest chocolate confectionery brand is being launched this month in a 140g sharing bag, rrp £1.89. Pop Choc consists of bite-size pieces of Kit Kat wafer coated in milk chocolate. The launch is backed with a £3m ...
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News
Werther’s bags chocs
Storck UK is launching the Werther’s Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.The launch is backed ...
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News
Bringing home the bacon
Large sharing snack brand Pringles is extending its repertoire for 2011 with the launch of a smokey bacon flavour. IRI data reveals that bacon is a popular flavour trend for snacks in the UK, showing continual year-on-year growth and now worth a huge £11.2m within large sharing. ...
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