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Source: Duracell

The US firm will be hoping EV drivers are drawn to its distinctive branding

US battery brand Duracell is slowly but surely building up its portfolio of EV charging hubs in the UK, opening a new 10-bay station in Cheltenham, Gloucestershire.

The brand, which is owned by Warren Buffet’s Berkshire Hathaway investment firm, announced last year it is setting £200m aside over the next decade to enter the UK chargepoint sector under the Duracell E-Charge name. 

Since then Duracell has installed a number of charging bays across the UK, predominantly around Manchester, Liverpool and Newcastle. But the firm’s latest project is in the further south, comprising a 10-bay hub in a council-run car park in Cheltenham.

The St. James Street Car Park site is host to five Duracell branded chargers, each serving two bays. All the devices are Alpitronic Hyperchargers, with three configured to deliver up to 300kW and two limited to 50kW.

Prices for the plugs stand at 85p per kWh, or 80p for drivers using the Duracell E-Charge app, with the St. James Street project being the second hub Duracell has installed in the town. The firm currently has 50 UK charging bays spread across seven locations.

Concillor Richard Pineger, Cheltenham Borough Council’s cabinet member for climate emergency, comments: “This new hub, delivered at no cost to the taxpayer, provides ultra-rapid charging for people who need to get back on the road quickly”. 

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