All Forecourt Trader articles in October 2006 – Page 3
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News
Friendly promotion
A trade promotion on Fisherman’s Friend offers 48 packs for the price of 36, giving retailers £7.80-worth of free stock at rrp.The package, available from cash and carries and wholesalers, includes 24 packs each of the two-best-selling flavours (original extra strong and cherry menthol with no added sugar), along with ...
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NewsHTEC targets drive-offs
HTEC is looking for retailers to trial its latest ANPR solution to tackle drive-offs. The new system gives operators remote access to an existing database of offenders, using any epos system - not just HTEC’s.Cameras monitor the forecourt and record vehicle registration numbers as drivers pull up at the pump.These ...
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News
Drive-offs down says new survey
Drive-off rates have dropped significantly, according to exclusive early results from the British Retail Consortium’s (BRC) annual Retail Crime Survey, due to be published in full on October 11.The total number of incidents per 100 outlets fell from 1,834 in 2004 to 1,517 in 2005 among those major retailers who ...
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News
Darkening your door
A dark chocolate version of Cadbury’s Flake will hit the shelves this month. Targeted at 18- to 39-year-old women, Flake Dark aims to exploit the increasing popularity of dark chocolate, which has seen sales growth of 13% year on year.The launch is backed by a £3.8m marketing spend, including Coronation ...
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NewsIndies struggle in price-war crossfire
Independent petrol station bosses in one East Midlands county say they’re in danger of going under as the supermarket giants battle it out for the cheapest fuel.The Sainsbury’s, Morrison’s, Asda and Tesco price-war in Leicestershire is seeing diesel fall to 91.9ppl, and unleaded to 85.9ppl, while independents are struggling at ...
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NewsCombine harvester
Harvest Energy has become the latest name to add to the shopping list of fuel suppliers for independent retailers. Formerly known as Futura Petroleum, the company has been in the UK for 12 years and is a big supplier to most of the major multiples, having already built up a ...
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NewsChristmas stockings
Another year has whizzed by and Christmas will soon be upon us. For forecourt retailers the festive season is an opportunity to end on a high with some bumper sales. This year the tidings are even better, as both Christmas and New Year’s Day fall on Mondays. With people doing ...
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News
More choice in pastries
Country Choice has added two new premium hand-held bakes to its savoury range. The Aberdeen Angus steak & ale bake contains tender chunks of meat with mushrooms and onions in a rich ale.The chicken, leek and Wiltshire ham bake contains ham, slow-cured for a distinctive fuller flavour, in a creamy ...
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News
Pizza taste challenge
A range of delivery-style pizzas has been launched under Schwann’s Chicago Town brand.TakeAway Original Pizza has been designed to reflect the variants on a real takeaway menu and includes individual and sharing sizes.All the products contain fresh dough and can be cooked in 35 minutes.The launch is supported by a ...
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News
Service Centre with Jac Roper
Why should you have to chase your supplier for commission owed? It can’t be because they are strapped for cash. Surely not in the case of ATM provider TRM, a global corporation able to afford Pricewaterhouse Coopers as accountants.Why then did Adrian Bowen have to lobby the company for 11 ...
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News
Car wash converter
Eco Technical Services is offering a range of solutions to convert car washes to full or partial water recycling.The company is the UK agent for Austrian manufacturer Freylit and says it can install their systems on almost any machine, adapting them to suit the requirements of both individual retailers and ...
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News
In brief
Green Spirit Fuels is to receive finance from HSBC to build an £85m bioethanol plant at Henstridge in Somerset. The plant, to be run by subsidiary Wessex Biofuels, will produce some 105,000 tonnes of bioethanol and is expected to come into production by Spring 2008.Tesco 99 Octane is to be ...
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NewsGulf brand returns to woo Merseyside
Gulf is re-staking its claim on Merseyside with the signing of three significant dealerships previously supplied by Shell and BP.The new recruits are described as "top quality, high-volume sites in good strategic locations". They include an AE Reynolds flagship site -Dunningsbridge Service Station in Bootle - which has an ...
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News
Ginsters big spend
Ginsters is backing a series of new product launches with its biggest-ever national TV advertising campaign.The humorous ads will appear on all major channels from October and form part of a £3m marketing push that reinforces the brand’s ’real honest food’ message.The deep-fill premium pie range has two new variants ...
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News
Shifnal becomes fuel desert
Garagewatch boss Mark Bradshaw has slammed local planning authorities which allowed the only petrol station in the town where he’s based, to be bulldozed for housing.Shifnal in rural Shropshire has been home to Garagewatch HQ for the past four years and was serviced by a single independent forecourt. The Esso-branded ...
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News
Battery bonanza
Energizer is offering impulse retailers a deal on batteries to boost sales during the key Christmas selling period. The package includes a counter-top display case and a competition giving retailers the chance to win a 42-inch plasma TV.Retailers buy 36 packs of Ultra+ AA4 batteries and get 14 packs of ...
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NewsBaked potato bags
Walkers is spending £21m on the launch of its latest healthier snack, Walkers Baked. The new low-fat product is aimed at consumers who wouldn’t buy a diet brand, particularly men in their 20s and 30s.Each 25g bag contains less than 100 calories and 70% less fat than regular Walkers crisps.Made ...
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News
Baked Beanz get backing
Heinz is investing £5m in its iconic Baked Beanz brand. A new TV campaign sees the return of the talking Supreme Bean character, who will be reminding consumers about the great taste of the nation’s favourite baked beans. Tins also have a new metallic label to ensure they stand out ...
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NewsAll systems go
By having the right epos solution in place, you can increase your profits by at least 3% a year. So says Jamie Shipstone, sales and marketing director for YP Electronics. He explains: "By responding to accurate trading records, you will be able to control stock more professionally, save valuable management ...
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AnalysisAge concern
Unless you’ve had a very long holiday on a desert island, you will all know about a major tranche of age discrimination legislation which comes into force this month. It will mean, for example that, advertising for a ’mature’ person to do a job or someone with a specific amount ...
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