New to the Magnum range for 2023 are Double Sunlover and Double Starchaser. The former pairs coconut ice cream with a mango and passionfruit ice cream swirl, all covered in white cracking chocolate combined with crispy coconut pieces.
Meanwhile, Double Starchaser features a double-swirled popcorn and caramel ice cream, encased in caramel sauce and coated in cracking milk chocolate with crunchy caramelised corn pieces.
Magnum is backing the launch with its biggest marketing campaign to date, kicking off in April and live throughout the key summer months, with the campaign tagline ‘Pleasure is always on’. This also features in-store activity and pos material. Both new lines will be available in multiple formats: sticks, minis and tubs.
Also new is the Mini Double Caramel multipack collection which contains Gold Caramel Billionaire and Caramel Almond products.
Also available is Vegan Raspberry Swirl, containing raspberry ice cream with swirls of tangy raspberry sauce, dipped in Magnum Vegan chocolate.
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