Popcorn brand Butterkist is launching Butterkist Toffee Grab Bag, a new 60g grab bag of its most popular flavour.

The brand owner, KP Snacks, has launched new Butterkist Toffee Grab Bags to capitalise on the growing demand for single serve formats.

Andy Riddle, sales director at KP Snacks, said: “We’re excited to be expanding our brand offering with Butterkist’s first single serve format, providing for consumers who want a delicious popcorn snacking treat on the go.”

Matt Collins, sales director for convenience, wholesale, discounters and foodservice at KP Snacks, added: “Butterkist is an iconic brand within the popcorn category, currently three times bigger than any competitors, and is perfectly positioned to continue driving growth in the category and sales of popcorn through the on-the-go occasion.”

The new Butterkist Toffee Grab bag is available now with an RSP of 89p.