Nestlé Confectionery’s flagship brand KitKat is kicking off 2017 by giving consumers the chance to win their own personalised KitKat pack as part of a new promotion.
The promotion will feature across a range of favourite KitKat packs, including 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs. Prizes can be won from 1 February, with 1,000 winning packs available every day until 29 March, and 56,000 packs in total over the course of the promotion.
For a chance to win consumers must enter a code from their promotional pack onto the special website. The lucky winners will then be able to upload their own photo as well as personalise text to say whose break. This will then be printed onto a KitKat wrapper and their own KitKat 4 Finger Milk will be produced in the KitKat factory in York and posted out in a gift box to the recipient. The gift box can also double as a frame for the KitKat!
The launch will benefit from £1m media support, which will focus on digital and social media. All promotional packs will be flashed with the promotion to ensure shoppers cannot miss it in-store.
Haseeb Rahman, business unit head, KitKat and Biscuits, said: “KitKat is one of the UK’s favourite and most iconic chocolate brands, consequently new news for the brand is certain to excite consumers and attract attention to the confectionery category in store.
“This promotion taps into the current trend for personalisation, giving consumers the chance to win a personalised KitKat 4 Finger pack for themselves or to give to a friend or loved one. Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss promotional packs when the media campaign launches and awareness is at its highest.”