Quaker Oats has launched a new on-pack promotion in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.
The promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day.
With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand.
The promotion will appear across the Quaker Oat So Simple range for 10 weeks and includes a TV, digital and broadcast marketing plan.
Steph Okell, Quaker senior marketing manager at PepsiCo, commented: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go.
“That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”
Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000, including gym membership for a year, Health MOT and a lifestyle health assessment.
To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online.