The world’s number one cigarette brand, Marlboro, has unveiled a new look for its silver variant.
This completes the pack upgrades for the entire range, which started last year.
The Marlboro silver pack will be phased in over two stages. Initially, there will be a printed cellophane wrap showing the new design underneath the king size 20s’ existing pack.
A tear tape will state: ’New design, same taste’. The follow-up pack will continue with the tear tape message but will show the new pack in full with a logo on the cellophane stating ’Silver now’.
These changes will be communicated through a mail-out to the independent trade. The brand is distributed in the UK by Imperial Tobacco.
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