Coca-Cola European Partners (CCEP) is launching a lightly sparkling variant of Glacéau Smartwater. It comprises vapour-distilled spring water with added electrolytes and just the right amount of carbonation to create a "distinctive clean and crisp taste". The new product is available in a 600ml PET bottle and a six x 600ml multipack. To support the launch, retailers will be supplied with point-of-sale material that highlights the new sparkling water alongside the original variant.
CCEP is looking to build on the growth enjoyed by Glacéau Smartwater in Great Britain, which has seen it become the fastest-growing water brand (Nielsen).