AG Barr is adding a new variant to its KA range of Caribbean carbonates. Based on the sour cherry Caribbean fruit, the firm claims its new flavour is the UK’s first sparkling sour cherry drink. Adrian Troy, head of marketing for AG Barr, says the KA brand has now grown far beyond its original London heartland and, with more than half its core consumers now living outside central London, the brand has national appeal and is a must-stock for all retailers.
"Over 40 million cherry drinks are sold each year in the UK. Delivering this popular flavour with a sour twist while maintaining the powerful, full-on taste which KA is famous for, will draw both new and existing consumers to the soft drinks fixture. Retailers should stock up to profit from this sales opportunity."