Independent Nisa retailers have signed up to an initiative that is helping to tackle food waste while also recover some costs for unsold stock.
Too Good To Go, the B2C marketplace for surplus food, enables retailers to dispose of food that is close to its sell by date by listing it on an app and selling it to shoppers at a discounted price.
Designed to combat the growing problem of wasted food, the scheme initially worked in partnership with the food service industry and Nisa is now working with Too Good To Go to encourage more retailers to sign up to the app and trial the scheme with a partner engagement event scheduled later this month to demonstrate how it works.
Richard Shorney, retail development manager at Nisa, is leading the project with retail partners. He said: “It is a winning solution for our retailers and so easy for them to get involved. It allows them to get their wastage down and recover some costs that would otherwise have been lost and at the same time, they are doing their bit to improve sustainability.
“We hope that as we share the scheme with more Nisa partners and show them how it can work for them, increasing numbers will take it on, sign up to the app and in doing so will become less cautious about investing in the fresh and chilled categories which we know are so profitable.”