All Forecourt Trader articles in February 2009 – Page 2
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News
New developments
== New-look magazine == Well, for starters, I hope you like your new-look Forecourt Trader. We’ve freshened up the pages, and introduced some new design features, to squeeze more of the things you want to read about into the magazine. Nothing too radical, just an enhancement of a ...
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News
Customers queue up to use services on redeveloped site
Customers queued for the opening of a £1.25m forecourt redevelopment in Gloucestershire last month. Millwood Motor Company’s refurbished site in Cam includes a 150sq m Spar store, Shell petrol and a car wash. "It was incredible," said Millwood’s director Paul Griffith. "We hadn’t even turned on the pole sign ...
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News
Customer focus is the key to survival
Having a clear vision of your customers and what they want, together with the flexibility to innovate, are the two keys to surviving the recession, says KPMG/Synovate Retail Think Tank’s latest white paper. Synovate retail psychologist Dr Tim Denison said retailers may never be the same again: "Following top-to-bottom reviews ...
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News
Fruity offer from Coca-Cola
Coca-Cola Enterprises (CCE) says it is boosting the energy drinks sector this spring with the launch of a new variant - Relentless juiced energy berry.The new drink, which contains 50% juice including strawberry, raspberry and blackcurrant, is available now and is being supported as part of a ...
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News
Easy cleaning service
Xmo Strata has launched a specialised sign valeting service which uses purpose-built VW Crafter vehicles carrying their own water tanks, cold pressure washers and hoses, lighting and a full health. The company says the £30,000 vehicles have one key advantage: they allow operators to clean hard-to-reach areas without the need ...
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News
Good chews
Everyone knows that chewing gum tastes great and minty gums freshen your breath, but it seems there’s much more to it than that.Over the past few years, the Wrigley Science Institute has conducted research into the benefits of chewing gum for stress relief and increased alertness, focus and concentration.According to ...
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NewsChew this great offer over
The Wrigley Company is giving away one prize - worth £250 - of a selection of products from its top-selling ranges: Extra, the number one sugar confectionery brand (AC Nielsen MAT to w/e 27/12/08); Airwaves; and Orbit Complete. Wrigley says new products remain paramount, and the company is constantly investing ...
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Analysis
Clamping catastrophe
When Kandasamy Nirmalan decided to make a stand against people using his London forecourt as a free car park he had no idea how much potential damage it would do to his business. But it resulted in a customer being ordered to pay £465, staging a sit-in and ...
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News
Consumer cash spend in decline
Sixty five per cent of people are using less cash in a bid to control their spending, says a new report from ATM network operator Link. However the survey, conducted by YouGov, also found that 33% of people are using more cash. It found that for December and January, the ...
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News
Wake-up call
Nowadays breakfast means different things to different people. Eggs and bacon at the weekend, toast and cereal in the week. Yogurt and fruit if you’re watching your weight, and a croissant and coffee if you’re in a hurry. And forecourt operators have to cater for all these menus. They need ...
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News
Swedish Match’s slow burn
Swedish Match is giving away Swan Silver ultra fine king-size papers and classic Swan tins.At 109mm long, the company says the ultra fine papers burn slower - so customers can enjoy the roll-your-own (RYO) experience for longer than they would with ordinary sized papers. With a rrp of 77p, a ...
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NewsIn the surgery this month - BP Connect/M&S Simply Food, Popham, Hants
GENERAL APPEARANCE: The BP Connect/Marks & Spencer Simply Food forecourt and shop at Popham on the A303 west shares the site with a Little Chef that was recently the focus of attention of Heston Blumenthal. FORECOURT: The large site is well signed with both a Little Chef and ...
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News
Ice cream sales boost
Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be ...
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News
New BP loos are far from bog standard
For years many petrol stations have been infamous for their poor toilets - but not any more.Visitors to certain BP sites are in for a treat as new loo facilities include bright images of the countryside on the walls, with birdsong playing in the background. The walls are ...
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News
Blizzards are ’snow’ problem for Xmo Strata
The recent snow was no problem for sign installation and maintenance firm Xmo Strata. The company’s crews braved blizzard conditions across the country to help keep forecourts open for motorists. Electrical faults and weather-damaged signs were the most common problems and if they are not dealt with they can close ...
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News
Berry good news
Juiced energy berry is the latest addition to Coca-Cola Enterprises’ (CCE’s) Relentless range. It contains 50% juice including strawberry, raspberry and blackcurrant. It joins the existing origin, juiced energy tropical and inferno flavours and comes in a 500ml can. Relentless will be backed by a £6m marketing spend during the ...
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News
Targeting indies is way forward for AutoGlym
Autoglym has launched a major campaign to attract more independent retailers to use its products and services in their car washes.The move comes from the company’s car wash chemicals division Kanor Chemicals, which manufacturers a wide range of detergents and waxes for automatic car washes aimed at forecourt operators. Autoglym ...
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News
Aero bubbles away
Nestlé Confectionery is backing Aero with a £7m spend. The activity builds on last year’s brand relaunch which included new packaging and targeted 16-35-year-old men and women.The new campaign focuses on the light and bubbly Aero texture as being perfect for ’eat now’ daytime occasions. It is running for five ...
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News
Help and advice from jac roper
== Headline news angers retailer =="Retailer sees red as ’red top’ sends his shoppers to supers." You must admit, the foregoing is worthy of any tabloid front cover ’splash’ as they call their screaming headlines. Yet, that is exactly what happened to thousands of independent retailers and probably most forecourt ...
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