Greggs store opened at Crossways Service station in Neyland, Pembrokeshire,

Targeting 30 sites during the next five years

Builds on expanding customer offer at Ascona sites across the UK

Greggs - Crossways - Exterior

Top 50 Indie Ascona Group has opened its first Greggs store - at Crossways Service Station in Neyland, Pembrokeshire, West Wales.

In line with Ascona’s strategy to develop the next evolution of roadside retail destinations, the aim of the store - which is the first of its kind across the Ascona estate - is to help to create a unique customer experience by offering affordable food-on-the-go. Ascona believes the addition of such a high-profile brand will help to ensure the sustainable and profitable growth of the site for years to come.

The Greggs store will offer the full range of Greggs products including its iconic bakes, pastries and sausage rolls.

Planning permission has already been submitted for Ascona’s second Greggs site - at Holywell Service Station in North East Wales.

Ascona is also currently exploring the introduction of Greggs to multiple other sites in its portfolio with the aim to launch at least 30 new stores in the next five years.

The Group continues to execute its high-growth strategy as it acquires and enhances unloved forecourt assets and turns them into unique destinations in their respective communities.

Ascona Group CEO Darren Briggs said: “I am thrilled that we have opened our first Greggs in Pembrokeshire. Greggs is a much-loved brand and one that we are truly excited to be partnering with.

“Creating destinations that serve our customers and communities is at the heart of what we do, and the introduction of Greggs will be another string to our bow as we seek the magic formula at each of our locations.

“We are actively looking at multiple sites across our portfolio and our ambition is to open 30 new Greggs stores at forecourts across the country in the next five years, something we feel will is eminently doable after the stellar few weeks of trading this first site has had.

Greggs - Crossways - Interior