Londis has outlined its vision to retailers in a series of nationwide meetings led by retail director John Pattison.
Twelve cluster meetings were held across the UK last week, which brought together independent store owners to discuss opportunities for the symbol brand in the future.
Pattison said: “The cluster meetings have been a great experience for all. It’s fantastic to bring our retailers together and there’s a real buzz in the room about the future.
“It’s important to meet face-to-face with our retailers and discuss how we’ll work together to exploit the huge opportunities in the convenience sector. The retailers have been honest with us, and we have been honest with them. We’ve all left feeling optimistic.”
Pattison outlined the plan for the business, including improved incentives and offers for retailers. He announced structural changes to improve logistics and the supply chain, as well as updating on product offers, marketing and incentives.
He added: “We’ve made it clear that we want to work with the best retailers and in return we’ve committed to getting the basics right and investing in store development and offers. We’ve provided retailers with a much clearer picture of what it means to trade under the Londis brand. A commitment to the right mix of value, range, fresh and service.”
Londis has added 60 new stores to its brand this year after parting company with 18% of the old estate. It said the new stores are already outperforming targets by +16%.
Londis has reorganised its NRC (national retailer council) structure to reflect the way retailers want to work and increased its own brand range. The new SmartBuy own brand range has already exceeded the 1,000 store target with 1,153 actively participating stores.
Recent initiatives include price cuts on tobacco and investment in the brand’s first ever national radio campaign to increase Christmas sales.