britvic comp

Britvic is giving retailers the chance to win £1,000 towards their energy bills this year, alongside a bespoke planogram for their store to help power up their soft drink sales.

Retailers can enter the draw by visiting Britvic’s At Your Convenience website, registering or signing in and completing a short form to win. There are five prizes up for grabs.

The draw launches as exclusive Britvic research, conducted in collaboration with ACS, reveals that over half of the retailers surveyed expressed concern about rising energy bills.

Recognising the pressures many stores face during the current cost of living crisis, Britvic is lending a helping hand. ACS research found that 85% of the retailers surveyed had experienced an increase in energy costs in the past six months so with this competition, Britvic can support retailers where it makes the most difference.

In addition, Britvic can support retailers with a core range, wider category advice and exclusive point-of-sale material to make soft drinks on the go a successful sub-category in-store.

Ben Parker, commercial director at Britvic, said: “We’re supporting retailers by powering up their stores alongside powering up their sales with our on-the-go range. We understand the pressures retailers continue to face with the increasing cost of doing business, so we must support the heart of many people’s communities and give back to retailers in ways that can truly make a difference. In fact, the ACS research shows that all the respondents surveyed were interested in financial assistance from brands and suppliers[6]. We will continue offering our unrivalled advice and support, making the soft drinks category successful nationwide with our well-loved brands.”

To enter the competition, retailers must log in or sign up for Britvic’s At Your Convenience platform and fill out the form by April 4. Registered users can benefit from advice, insights, product trials, and point of sale kits to help retailers maximise instant consumption opportunities.