All Confectionery articles – Page 14
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News
Product news: Cadbury launches £6m push behind its ’Singles Sensations’
Cadbury has announced the new ‘Singles Sensations’ 360 degree campaign to champion the tastes and textures of five of its key singles bars. The campaign, which features different creative for each of the iconic bars, launches with a new TV campaign and will also include outdoor, social and PR as ...
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Product news: Mars launches Galaxy Swirlers
Mars Chocolate UK marked National Tea Day on April 21 by launching of Galaxy Swirlers, an addition to the Galaxy portfolio. Galaxy Swirlers is made up of easily breakable Galaxy chocolate fingers which are perfect for dipping into hot beverage and sharing with friends or family. The new launch will ...
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Product news: Nestle cuts sugar in KitKat
Nestlé Confectionery’s flagship brand Kitkat is introducing a new recipe across its milk chocolate range - with each chocolate bar now containing extra milk and cocoa and less sugar – supported by a multi-million pound advertising campaign. Nestlé insists that KitKat will have the same taste, but now with an ...
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Product news: Cadbury Roundie biscuit launched
Mondelez International is unveiling its first Cadbury biscuit in the UK with the launch of Cadbury Roundie. Available now, Cadbury Roundie blends layers of crispy wafers with thick chocolate cream and is coated in chocolate. The biscuits are available in a multipack of five including milk chocolate, dark chocolate and ...
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Product news: Mars Chocolate unveils Google link to Sweet Nights In
Mars Chocolate UK is launching Sweet Nights In, which incorporates five out of the nation’s top 10 chocolate brands, as a new on-pack promotion which will offer consumers money off their latest in-home entertainment through Google Play. The promotion will reward consumers with 50% off the latest movie rentals and ...
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Building blocks
Such is our love of chocolate that any changes to favourite brands make headline news. Remember the chocolate recipe change in Creme Eggs? Or the less triangular bars of Toblerone? Last month the newspapers (and websites) were full of stories about how chocolate manufacturers were going to make their bars ...
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Sweet not sour
The one good thing about sugar confectionery with regard to the whole sugar debate is that consumers know what they’re getting. Unlike some soft drinks or so-called healthy cereal bars, the sugar in confectionery is not hidden away it’s there right in front of you and to eat it or ...
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Naughty but nice
The media’s attention on sugar and how bad it is for you could be viewed as a nightmare for the chocolate market but, according to Mintel, only a minority of consumers are limiting their intake because of its sugar content. For the majority of consumers, chocolate is still viewed as ...
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Early birds
Some of your customers might groan at the sight of Easter eggs out so soon after Christmas, but it seems getting your Easter range out early is key to more sales. Indeed according to Kantar Worldpanel data, last year 8.3 million households bought Easter confectionery early in the season and ...
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Candy crush
There’s much debate about the sugar in our diets in the mass media yet still UK consumers are ’sweet’ on sweets and those consumers are not just kids. Indeed, according to Mintel’s latest Sugar and Gum Confectionery report, four out of five adults had eaten sweets in the six ...
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Choc stars
You might think that chocolate sells itself but according to Bep Dhaliwal, trade communications manager, at Mars Chocolate UK, there’s more you can do to help increase sales. "It’s a mature category that delivers good returns but you can help increase your shoppers’ basket spend," she says. Dhaliwal believes good ...
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Xmas stars
Seasonal impulse confectionery should be the key focus for convenience retailers at Christmas. Nestlé UK & Ireland spokesperson, James Maxton, explains: "With 66% of sales incremental to all-year-round singles confectionery, it is the novelty of these products that attracts shoppers. They also act as a signpost for the Christmas season ...
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Sweet spot
The warmer weather is generally good news for sugar confectionery as consumers swap melt-prone chocolate for sweets. And one brand that performs particularly well in forecourts is Haribo, whose Starmix, Tangfastics and Super Mix continue to be the brand’s best sellers, worth over £3.9m within forecourts alone (IRI data).Haribo marketing ...
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Block busters
Nights in sharing choccie in front of the latest TV box set have kept the chocolate market buoyant but so too has innovation.According to Nielsen data, Mondeléz International is the clear winner in the chocolate market, accounting for 37.4% of value sales. And it has enjoyed an increase in its ...
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Creme of the crop
Christmas is still a few weeks away yet canny retailers are already thinking about Easter, which is still months away. Many shoppers know Christmas is over as soon as they see Cadbury Creme Eggs out on display and for many stores that’s at the end of December. Indeed specialist confectionery ...
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Novelty value
From popping candy frogs to robins and even white chocolate polar bears, there really is something for everyone this Christmas. The confectionery manufacturers seem to have pulled out all the stops to ensure this Christmas will be a cracker.According to Nielsen data, seasonal self-eat treats were worth £3m last year. ...
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Sweet truth
According to research company Mintel, the "vibrant pack designs and lively marketing messages that characterise sugar confectionery" are in contrast to the market’s sales performance. It seems all is not rosy. While price rises because of more expensive ingredients have pushed up total value sales, volume sales have fallen due ...
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Cocoa nuts
The UK’s love of chocolate means that sales have been largely unaffected by the country’s economic situation. It seems cash-strapped consumers can always find money for their favourite choccy bar.According to Mintel, since 2006 the UK chocolate confectionery market has grown by 21%, with steady year-on-year growth of between 4% ...
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Checkout champs
A new report from Palmer & Harvey reveals that petrol stations sell nearly twice as much chewing gum as standalone convenience stores. It’s not surprising really given the benefits of chewing gum such as giving you fresher breath and aiding concentration.Nathan Griffiths, trade marketing manager at Perfetti Van Melle (PVM), ...
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The eggs factor
There’ll be something missing from some Cadbury Creme Eggs this Easter their ’x-factor’, or rather their goo! But don’t worry it’s all for a good cause brand owner Kraft Foods is running a special Gooless Eggs promotion, exclusive to convenience outlets, including forecourt stores. The promotion will encourage consumers to ...