Sussex-based forecourt chain PriceWatch is the latest retailer to join forces with the food waste app Gander.
Gander has been developed to help food stores clear significantly more of their reduced to clear, often yellow labelled food items.
It displays reduced to clear food automatically and in real-time, aligning with the stores POS system, pushing the reduced food products to the mobile app, as they are stickered in-store. Similarly, when the item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time.
Instead of reaching relatively few customers who happen to be in the store at the time the products are nearing the end of their shelf-life, Gander has the potential to reach thousands of people in the local vicinity, allowing shoppers to nip in and bag a bargain, while enabling retailers to vastly cut their food waste. Furthermore, the app also sends personalised notification alerts to shoppers, ensuring they are among the first to know about reduced-price local stock.
Paul Salvidge, director of PriceWatch, said: “Reducing food waste is so important, now more than ever. We’re thrilled to partner with Gander to help us join the battle by reducing our chilled and ambient waste. This will enable us to further establish our brand locally as a company that cares about the environment and our local community.”
Ashley Osborne, co-founder of Gander, commented: “We are pleased to welcome PriceWatch stores onboard and see them embrace the benefits of the Gander app, with its ability to link directly to its in-store POS systems. More and more retailers are understanding the wider importance of cutting waste; it’s what their customers expect and makes good business sense.
“Our team want to support retailers recognise their shared responsibility to work with both shoppers and supply chain partners to commit to a long-term and sustained reduction in food waste levels.”